Is Too Faced Cruelty Free? Turns Out… Not Exactly

Cruelty Free Beauty Lovers…

I have some terrible news! Too Faced Cosmetics (one of my FAVORITE CRUELTY FREE MAKEUP BRANDS) has now been bought by Estee Lauder. I just found this out yesterday and I’m incredible bummed out.

In fact I would like to take a brief moment while I write this to ugly sob at my computer.

This is an actually picture of me crying… Okay maybe it’s Kim but I swear we look the same right now.

SERIOUSLY THOUGH! Is it too much to ask that makeup companies that support animal testing quite buying up cruelty free brands? Honestly I am just so upset about this on top of everything else that is going on in the world. However it is what it is.

So what exactly does this mean?

If you are new to GrimmGirl you may not know but all the beauty products I discuss are cruelty free. I personally do not believe it is necessary to test beauty products on animals and I choose to reflect that belief throughout GrimmGirl.

This next point is also a matter of opinion but on top of not using products that have been tested on animals I also do not buy from companies whose parent company tests on animals. This is something that is really a matter of opinion. Some people still buy these products and some people don’t. I honestly don’t believe there’s any “right” answer. You really just have to do what works best for you.

When I say that parent company what I mean is that a lot of companies are owned by bigger companies. So for example Estee Lauder is a huge makeup company that does test on animals they have now bought Too Faced Cosmetics, which does not test on animals.

What this means is that even though none of the Too Faced products have been tested on animals the money you spend on the products still ultimately goes on to support Estee Lauder who can still use that money to financial support the testing on animals done for their products.

It’s for this reason that I personally choose to forego any company whose parent company tests on animals. HOWEVER there are many people I know who do not hold companies responsible for their parent company’s testing policies. They hope that by doing this the parent company will see who well the cruelty free brand is doing and will change their polices once they see that they can be financially successful.

Again this is really a personal choice and you just have to choose what fits best for your life. Since I choose to not support any company whose parent company still tests on animals this does effect how things will look on GrimmGirl.

You will no longer see reviews on any of the Too Faced Cosmetics products. Which is a real shame because their new winter themed eyeshadow palettes were really calling my name! On top of that I will be going through all old posts on Too Faced products to let readers know that Estee Lauder has now bought Too Faced.

I hope you all are able to understand my reasoning for these changes! I’m really bummed that Estee Lauder has decided to scoop up Too Faced while continuing to test products on animals with their Estee Lauder line. How are you feeling about it?

*Since posting it has been suggested I add links showing the aqusition of Too Faced by Estee Lauder, a more indepth explination of a parent company, and Estee Lauder’s animal testing policy.

Click here to read Forbes discussion on Estee Lauder buying Too Faced

Click here to read more about what a parent company is

Click here to read Estee Lauder’s animal testing policy *please understand that when they state that they do not test on animals but “expections can be made” what they mean is that certain countries (like China) require animal testing so in order to sell in China they DO animal testing. That is their exception. Truly cruelty free companies however choose not to sell in countries that require animal testing. For example you cannot purchase Sugarpill products in China. Does that make sense? That is why Estee Lauder is NOT considered a cruelty-free company.

I do not own these images

32 thoughts on “Is Too Faced Cruelty Free? Turns Out… Not Exactly

  1. Ugh – those are my feelings on this and I don’t get why this keeps happening?! I feel as though many of these brands that are being purchased by the larger conglomerates are plenty successful in their own right. I don’t get it. Thanks for sharing the info!

    Liked by 1 person

    1. I’ve been reading more into it and apparently Too Faced wants to expand more into the European market but I honestly feel like they have a solid brand! If they just had some patience I feel like they couldn’t expanded to Europe on their own. I’m really bummed about it and honestly still in shock. I really love this brand so finding a replacement will be hard.

      Liked by 1 person

  2. I appreciate your conviction, dear. Makes me curious about this whole parent company thing — thanks for the heads up. 🙂 If you have a thread or compilation or any credible source of information regarding this please do loop me in. 🙂

    Liked by 1 person

    1. No problem! Where you thinking links to the merger or links to what a parent company is/Estee Lauder’s animal testing policy? Or to all of them lol… Actually for future it might be good to have it for all of them! So I will will def be adding that in the near future. Thanks for the idea 😀

      Liked by 1 person

      1. Something that can be a gateway for the whole she-bang. Like a masterlist of your posts about the matter for example, or an index of companies that test on animals perhaps? Maybe along the lines of that idea. Not that well informed as you about it so I’m kinda fuzzy with my suggestion :3

        Liked by 1 person

      2. That’s a really good idea! A list of beauty companies that are crueltyfree or crueltyfree but owned by a parent company that still test on animals. It will take me sometime but look forward to it in the future ❤️

        Liked by 1 person

      1. Yes their company will continue to be cruelty free but since their parent company isn’t crueltyfree your money will ultimately go to Estée Lauder and they will use it to test Estée Lauder products on animals. I’m going to do a post to explain this better bc there’s a lot of confusion on what a parent company is 😄


      2. I think it’s a good thing I just read that due to lack of sales shrinking L’Oreal is only selling to luxury high end stores so they will not be at walmarts, targets, etc it’s a big step forward. Im having faith that Too Faced will do the same for Estee Lauder


    1. Yeah, The Body Shop, which once recycled its own water, has been purchased by a parent company – “L’Oreal”/”Nestle” – who believes access to water should not be a public right.

      Liked by 2 people

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